Mr. Brainwash
Thierry Guetta, better known by his moniker Mr. Brainwash, has been a pioneering force in contemporary art for over a decade. Blending elements of street art and pop art, he has orchestrated a unique collision that has captivated audiences worldwide. His journey to prominence reached a tipping point with his groundbreaking role in the acclaimed documentary "Exit Through the Gift Shop," earning an Academy Award nomination. Alongside the enigmatic Banksy, Mr. Brainwash played a pivotal role in democratizing street art, bringing it to the masses.
From his emergence, Mr. Brainwash disrupted the art world with his bold and innovative style. Drawing inspiration from the raw energy of street art and the vibrant history of pop art, he crafts larger-than-life exhibitions and collaborations that defy convention. His work has garnered attention from critics and celebrities alike, spanning realms of film, celebrity culture, music, and sports.
Mr. Brainwash's creative endeavors extend beyond traditional art forms. He has lent his talents to designing album covers for icons like Madonna, Rick Ross, and KYGO, and his artwork has graced the sets of films and television series such as "Molly’s Game," "Billions," "Shameless," and "The Kardashians." Collaborations with renowned brands like Hublot, Coca-Cola, and Marvel Comics have further solidified his influence in the cultural landscape.
Beyond his artistic pursuits, Mr. Brainwash is deeply committed to philanthropy. He supports causes close to his heart, donating artwork to organizations like the Los Angeles LGBT Center and creating commemorative murals to honor the victims of 9/11. His annual contributions to organizations like the Prince’s Trust demonstrate his dedication to empowering vulnerable youth.
Mr. Brainwash's commitment to giving back has led him to meet with influential figures such as former First Lady Michelle Obama in support of girls' education initiatives. He was also honored to meet privately with Pope Francis to raise funds for Scholas, the Pope’s personal foundation dedicated to serving youth worldwide.
In December 2022, Thierry Guetta realized a lifelong dream with the inauguration of The Mr. Brainwash Art Museum. Featuring the ongoing exhibition "Enter Through the Museum," a nod to his documentary roots, it stands as the world's first Contemporary Art Museum created and operated by a living artist. Mr. Brainwash envisions the museum as an inclusive art playground, a beacon of hope, positivity, and beauty for the Beverly Hills community, Angelenos, and visitors from around the globe.