Eternally Pop
The world of art, thanks above all to the genius of Andy Warhol, has found in Pop art, or popular art, the most "correct" art form to identify mass ideology. In the contemporary world, dominated by the consumer society, Pop Art considers the concept of art as an expression of interiority and instinct, typical of the Informal and Abstract Expressionism. Pop artists use the images of TV, cinema, advertising, consumer or commonly used products, characters from cinema and television, processing them with painting techniques or with sculpture.
Serero Pop Art is one of them: to better understand Serero's pictorial thought, one must therefore know modern and contemporary pop art. The famous people of the moment, the famous "celebrities" are immortalized by her art, to then become eternal in her production. In some of her works, she then adds a specific elements: the crown. "I believe that all of us, at least once in our life, have felt like Kings or Queens. We all wanted, at least for a day, to wear a crown and rule the world". Serero creates the "Fashion Pop Art". Hers are digital reworkings, then enriched through the use of resin, beads, sequins, sapphires, diamonds, rubies, acrylics and enamels. The new “crowned” pop icons thus come to life.
The artist sheds new light on the famous people of the past, but also of the present, making them become Kings and Queens. Salvador Dalì, Michael Jackson, Frida Kahlo, Marylin Monroe, Audrey Hepburn, Pablo Picasso, Brigitte Bardot, Batman, Frankenstein, The Beatles, Elton John, Chanel, Freddie Mercury, Jim Morrison, are just some of the characters chosen by the Italian / French artist to make them Kings and Queens. Of great critical interest, is the series that the artist calls Flowers, with clear reference to Andy Warhol. Many have defined Serero's works as real jewels of art. Unlike other forms of pop art, more or less known, Serero is capable of developing her own language.